Are you tired of chasing clients every month and feeling exhausted trying to balance it all, the marketing, cramming networking events into an over-packed schedule AND still have enough energy to service your clients?
Filling your practice doesn’t need to be back breaking. In fact, if you follow these 3 simple rules for packaging your services, you can enjoy a nice, healthy consistent cash flow each month while helping your clients achieve better results without burning your candle at both ends.
3 Simple Rules To Follow For Consistent Cash Flow
#1 Charge For Results Not Time
Ever wonder how these coaches & consultants hit six figures and go onto building highly lucrative multi-million dollar businesses that serve thousands of people?
Early on they understood the benefit of breaking away from the “charging by the hour” method and began charging for results instead of time.
Charging for the results you provide your clients is a HUGE mindset shift and also requires a shift in the way you have sales conversations with your potential prospects.
Start thinking of what it’s worth to your client to have their problems solved once and for all. Think about all of the time and money it will save them from not having to be and feel stuck, blocked or in trouble. What’s that really worth?
#2 Package Your Services in 3 Offers: Low, Medium & High
Too many service professionals shoot themselves in the foot because they only have one service, and offer typically a one hour session or consulting hourly fee.
A marketing mentor told me several years ago that the secret to having a full practice or business is to offer three different service offerings or packages. Have a low, medium and high package to offer your clients and let them chose which one would be a better fit for their situation. You’ll find more clients chose the mid range program.
Another great reason to offer packages and programs is to end the chasing after new clients each month hunt that takes up so much energy. Selling your clients into longer-term service packages like 90 day, 6 month or even year long programs is beneficial for two reasons.:
One, it allows you to charge more up front and generate bigger pay days, and two, if you’re really honest with yourself it also benefits your clients better in the long run because your clients get WAY better results by working with you long term.
Offering your services in packages is a win-win all around.
#3 Find the Right Audience to Make Your Offers to Consistently
If you get this one right, you can make mistake after mistake and still come out on top. Part of my success on the mop stage was having the ability to make offers to a pool of ideal potential clients, and even if I made a mistake or messed up my offer, I still had enough traffic in the store to jump back on the stage 15 or 20 minutes later and try it again.
Who do you know that has access to communities or large pools of your ideal clients? How can you reach these clients in mass numbers inexpensively? This requires you to know EXACTLY who your target audience is, and once you do, it’s easy to connect with other experts or trade publications, magazines, associations and events that cater to these specific groups.
My challenge for you this week is to implement one or all three of these strategies into your business. Don’t just read another article and let the idea flash across your mind and be gone, implement it. Remember, it’s in the implementing of new ideas that create real results and real change.
To Your Love, Expansion & Freedom